Brand kit
Use the Lexical logo as it is.
The real lockup and mark in PNG and SVG, the three brand colours and the rules for using them. For retailers, distributors and anyone who prints our name. Please do not redraw it.
Download the Lexical logo as a PNG or an SVG, on a light or a dark ground. Keep clear space round it, do not make it smaller than the minimum size, and do not stretch, recolour or redraw it.
Logo files
Pick the file for your background.
Every file has a transparent background. Take the dark logo for a light background and the light logo for a dark one.
Logo for light backgrounds
Emblem and word, dark word.
Logo for dark backgrounds
Emblem and word, light word.
Mark for light backgrounds
The emblem alone, for small spaces such as an app icon or a social avatar.
Mark for dark backgrounds
The emblem alone, light frame.
Colours
Three inks, no more.
These are the colours of the logo files themselves. Copy the value into your layout rather than picking them from a screenshot.
Lexical red
The X and the emblem. Also the accent of the website.
- Hex
- #EE1B20
- RGB
- 238 27 32
Lexical ink
The word and the frame on a light background.
- Hex
- #231E1F
- RGB
- 35 30 31
Lexical paper
The word and the frame on a dark background.
- Hex
- #DFDFDF
- RGB
- 223 223 223
Usage rules
How to place it.
Clear space
Keep a margin on every side at least as tall as the letter L in the word. Nothing else, no text, edge or picture, goes inside it.
Minimum size
The full logo is never smaller than 120 px wide on a screen or 30 mm wide in print. The mark alone is never smaller than 24 px or 6 mm.
Background
Use the dark logo on white or a light colour and the light logo on black or a dark colour. On a photograph, put it on a calm, plain area.
Please do not
Stretch or squash it
Rotate or tilt it
Change its colours
Put it on a background where the red X is hard to see
- Redraw, retype or trace it. Always use the files above.
- Add shadows, glows, outlines or gradients.
- Separate the emblem from the word, or rearrange them.
- Put it inside a sentence or make it part of your own company name.
- Show it in a way that suggests Lexical made, approved or endorses something it did not.
Need something else?
Another format, or approval for a use?
Write to the export desk and say where the logo will appear. We will send the file or tell you what to change.